Why Digital Marketing Events Are Important For Businesses to Attend


It’s 2020 and no one wants to leave their house anymore. They’re tired, they’re overworked, and they’re completely satisfied with life and all that it brings just by being on social media.

While certain aspects of that notion may be true, we really need to be honest about one thing – we’re humans, and humans will always need connection above all else.

And one thing’s for certain, too: no one needs more connection than businesspeople.

Social media, namely Instagram and LinkedIn, are great places for business people to connect, to talk business, learning, and the industry, but the connection a businessperson makes at a digital marketing event is more important to the trajectory of a business long-term. Here’s why:

Real Connection

Nothing against social media – I love having access to my network and potential new clients/partners with a single scroll – but t

9 Mistakes Your B2B Business Website Is Making


These days Business to Business Marketing has misunderstood the importance of their online presence. Hence, they have settled in building a website for their business and getting their name marketed. This may be a brilliant idea at the present but not a good one for their future.

Understanding their market and the importance of online presence is way more important compared to understanding the business alone. In today’s post let us concentrate on some of the common mistakes that every B2B business does in managing and building their website.

Would you be interested to know and rectify your mistakes or build a new website that can bring a great turn over for your business?

Let’s get started!!!

#1 Congested design structure:

One biggest constraint that business website gives their customers or users is congested design structure. Consider an example, you enter an XYZ website and find too

Business-on-the-Go: Apps You Need to Run Your Business From Your Phone


There once was a time where, in order to run a business, you needed a physical store… Then there was a time where, in order to run a business, you needed a laptop or desktop… but oh how the times have changed. Did you know that you can now run an entire business from the palm of your hand through various apps?

Today’s entrepreneurs no longer have to be strapped to a desk, or a computer, for that matter, to run their business… Today’s entrepreneurs can now run their entire business from their phones! Mobile technology is one technology that has completely changed the entire outlook of what it means to be a business owner.

As a business owner, you now have the ability to finish up a Skype meeting and continue correspondence all while you wait in the “car riders” line to pick up your child from school… that’s what you call business-on-the-go!

Because mobile technology is changing and becoming more accommodating to

A Look Ahead at the Start-Up Trends of 2020


You can level the playing field against the big boys by understanding the trends that affect your vertical in 2020.

Competition on the global landscape is growing increasingly fierce.  Resultantly, Europe has started to challenge the Americas in innovation and scalability. These kind of market forces are shaping the business landscape moving into 2020. Globally, the typical market leaders – the U.S. and China – are battling to maintain their position on the top of the corporate heap.

Data Rules the Work Environment 

90% of executives believe that big data architecture will prove essential for effective financial performance over the next three years. Despite the shadow of Brexit and economic uncertainty, innov