What Startups Should Know About PCI DSS


Whether you own an eCommerce store or a new brick and mortar enterprise, you’ll probably handle customer payment information regularly. Payment data contains lots of sensitive records that need to be kept safe. For example, a single credit card transaction may reflect a person’s name, address, location, and purchasing history. If this information were to end up in the wrong hands, your business would suffer from significant consequences. This is why complying with PCI DSS standards can help you avoid operational setbacks.

60% of companies that fall victim to data breaches aren’t able to recover. By following the guidelines set in place for handling payment data under PCI, you can avoid data hacks and ensure the longevity of your startup.

Understanding PCI DSS Compliance

<span sty

10 Practical Ways to Improve Your Business Effectiveness


Consistent changes to improve your business are essential for its sustainability and success. Things, like using social networks for marketing, consistently monitoring the cash flow, identifying your strengths, and seeking assistance in less efficient areas will help you pay attention to improving your business.

Sometimes, it’s good to write down a checklist to remind you in the future of the key steps you must take to shape your business.

Here are 10 ways you can boost your business effectiveness in 2020

#1. Keep Your Financial Score

Not all businesses have a solid idea of its daily, weekly, or monthly numbers, as well as financial trends that are taking place inside the company. That’s truly unfortunate.

It’s important that you take the time to stay up-to-date regarding cash flow. Remember, you can always hire a reliable accountant if you don’t have the required financial skills. Howe

How to Land Your First Customers as a Startup


More Americans than ever are shunning employment and choosing to start a business instead. In 2019, 30.7 million small businesses accounted for 99.9% of all the businesses in the United States. With all that competition, how can a startup stand out and claim their first customers?

Create a Professional Image

Most consumers make emotional decisions when it comes to choosing a product, service, or supplier. Companies that take the time to establish a professional image and build trust with their customers and prospects enjoy the most success. If you’re starting on your new business venture, it can be difficult to build a reputation that competes with the big brands. This will take time, but you can take some simple steps to create a professional, trustworthy image from the get-go.

For example, a virtual business number will attract more prospects to call you than a personal cell phone number. The latter

4 Must-Haves For a Successful Business


A lot of new business owners start their own business, assuming that it’ as simple as buying a business license and printing business cards. Unfortunately, in order to succeed, it will take a lot more than just a fancy logo.

In order to stand out against the sea of competition out there, you’ll need to have the right fundamentals under your belt. Failing to equip yourself with the most critical must-haves is an instant recipe for your business failing.

Take a look at some of the things your business will need if you want to succeed!

A Solid Staff 

Unfortunately, a lot of new entrepreneurs don’t want to spend money in the beginning stages of their business. They cut a lot of corners to avoid overspending. However, the problem with this is that you’re off to a bad start, pa

Why Digital Marketing Events Are Important For Businesses to Attend


It’s 2020 and no one wants to leave their house anymore. They’re tired, they’re overworked, and they’re completely satisfied with life and all that it brings just by being on social media.

While certain aspects of that notion may be true, we really need to be honest about one thing – we’re humans, and humans will always need connection above all else.

And one thing’s for certain, too: no one needs more connection than businesspeople.

Social media, namely Instagram and LinkedIn, are great places for business people to connect, to talk business, learning, and the industry, but the connection a businessperson makes at a digital marketing event is more important to the trajectory of a business long-term. Here’s why:

Real Connection

Nothing against social media – I love having access to my network and potential new clients/partners with a single scroll – but t