Donnette Dawn Thomas aka The Beauty in Business

After you’ve survived the steps of starting your own business, it’s time to find a way to keep it going.  Sustainability is the goal for any size business, and your digital presence is a large part of building that sustainability. 

Your organization’s website is home base for thousands of potential clients.  It’s worth the investment of time and money to build a business website. 

Read through these few tips aimed towards new business owners looking to perfect their website design, and consider how you might boost your online game. 

Start with simple navigation options

Foundational design quality starts with simple navigation options.  You want users to be able to move around your content and explore, so you have to make it possible.  Stationary navigation design is the most common way for businesses to offer acce

Owning and operating a business in any capacity is a challenge but for small business owners, it can be especially difficult. Having a local business requires a smart marketing strategy that will attract and maintain the customers in your area. 

While many believe that the bulk of your focus should be placed on traditional marketing strategies, developing your online strategy is just as important to your business. If you are starting a brick and mortar location, here are some tips that will help you to launch successfully!

1. Don’t Forget to Develop and Build Up Your Physical Marketing Strategy

Online marketing strategies keep customers coming in, but they need to know that your business is there first. To attract your local audience, you will want to focus on your physical marketing strategy and build that up unt

We live in a world where more and more people are getting attracted towards opportunities that allow them to be their own bosses rather than them having to work for someone else. In other words, the penchant for entrepreneurship has become stronger than ever. The question is- is launching a business really a good idea? The answer is “yes”, granted you know what you are getting into and aware of the common mistakes that budding entrepreneurs often make.

The following are 10 most common mistakes that entrepreneurs make when they are starting out:

1. Starting with a Weak Team

There are so many things to manage in a business that it’s advisable you get as many pairs of hands as possible. However, you shouldn’t mistake quantity for quality.

If you want your online business to be successful, then you must leave no stone unturned in picking a team that comprises skilled, experienced, and reliable prof