How to Land Your First Customers as a Startup


More Americans than ever are shunning employment and choosing to start a business instead. In 2019, 30.7 million small businesses accounted for 99.9% of all the businesses in the United States. With all that competition, how can a startup stand out and claim their first customers?

Create a Professional Image

Most consumers make emotional decisions when it comes to choosing a product, service, or supplier. Companies that take the time to establish a professional image and build trust with their customers and prospects enjoy the most success. If you’re starting on your new business venture, it can be difficult to build a reputation that competes with the big brands. This will take time, but you can take some simple steps to create a professional, trustworthy image from the get-go.

For example, a virtual business number will attract more prospects to call you than a personal cell phone number. The latter