Ten tips for writing a business blog

A corporate blog is like any professional tool: it is useful if you know how to use it. Here are some golden rules to follow so that your website content can bring you traffic, awareness, customers and business. Small business articles on your blog every day can boost your sales and interaction with customers as well.

A
blog must be of service to its readers. An author said that people go online
for two reasons: to be entertained and to solve a problem.

If
you manage to solve the problem of your visitors while entertaining them, you
will win the jackpot.

So,
every time you write a new topic, think about helping out, helping out means
giving practical advice, revealing interesting tips, making resources available
or sharing your know-how.

Your
blog should contain quality articles, both in substance and in form. Too many
corporate or personal blogs make the mistake of prioritizing quantity, just to
maintain a publication rate. The result is subjected without real capacity, as
flat as the electrocardiograph of a corpse, and texts hastily written in a
prose so miserable that it would pass the text of a teenager for a classic of
literature.

Numerous
studies show that Internet users decide to follow a blog above all for its
quality of writing and the relevance of its content.

These
factors are ultimately more important than the frequency of publication or the
reputation of the author! It is good to remember that in addition, high
value-added content gives you more credibility and notoriety.

Too
many blogs are alike. Instead of pumping up numbers, add
value to your content
. It is staggering to see how blogging
pumps each other up. In other words, it is more or less the same rewritten
texts and the same heated argument.

The
principle is generally the following: a blog of large circulation publishes an
article, and all the others rush into the same breach, without bringing new
elements, without checking the information. Even if they do not really know
what they are talking about, they proclaim themselves experts or specialists in
the subject.

An
example? The famous statement “the attention rate of a human is lower than
that of a goldfish” is completely false and unfounded and which has made
several trips around the web in thousands of posts.

As
you are going to follow rule number 1, it is likely that you will not do like
the majority of bloggers. And that you will really offer original content,
based on your expertise and your thinking.

To
give your tickets more authenticity and above all to give them a unique
character, put your brain to work and give your opinion. Above all, be
yourself. Because, as the saying goes, all the others are already taken!

Helping
the reader also means providing them with additional material that stimulates
their neurons (if possible, complementary to your article) or practical
external links.

Take
inspiration from current events to write original posts. Your blog is media.
And like the media, you have to stick to the news. Or at least take it into
account when writing some of your papers.

Regularly,
“universal” subjects occupy the centre stage, such as major events
(Olympic Games, Football World Cup), incomprehensible behaviour (hunting
Pokémon), cinematic outings (a new music album), political events or just the
different serials.

For
example, a colleague wrote this nice post, inspired by the craze for the Games
of Thrones series: “What Games of Thrones can teach you about content
marketing” or an article published on the occasion of Euro 2016 by another,
entitled “How football can help you improve your website“.

Another,
more classic situation: a restaurant publishes an article on its blog devoted
to its new panoramic terrace overlooking the lake. In spring or summer, the
subject would undoubtedly benefit from strong spinoffs. In the middle of
winter, at minus ten degrees, it’s much less safe.

News
is also about following the news and trends in your industry.

Taking
into account the news is to benefit from a significant leverage effect. In
addition, you will give the impression of being in tune with the present and of
knowing your subject at your fingertips.

Write
a blog in less than an hour? Do not even think about it!

Some
blogger articles promise you the magic formula for writing
a blog article in 30 minutes
flat, others
in less than an hour. You will write gibberish in such little time. It is
important that you invest the necessary time in your blogs if you want to
succeed. Composing an article takes time. Therefore, writing a blog is a
time-consuming activity.

Certainly,
some writers are real Speedy Gonzalez of writing and can lay an exciting
article in less time than it takes Usain Bolt to cross a finish line. But for
the vast majority, the exercise is closer to the marathon than a sprint.

First,
you must select the topics, then invest time to document yourself (even when
you know a topic thoroughly, it is always good to take information from other
sources) and finally write the post properly.

Depending
on the length and quality of the article, a day has already passed!

If
you do not have the time to devote to your blog, or if you do not want to
outsource its content, it is better to stop right away. A professional
copywriter can save you time by writing your articles, based on your input. So
you can publish regular content on your blog while doing your activities.

As
a consumer prefers fish caught in the morning to a frozen fillet from a Thai
farm, Google favours sites that offer fresh content.

A
blog must be updated at least once every fortnight to retain your readers. If
you can produce one story a week, it is even better. An article every other day
is Nirvana.

So
I will repeat the advice I gave above: do not waste your energy to implement a
blog on your site if you do not have time to take care of it and publish a blog
every two months only.

To
give you the best chance of following the ideal tempo, establish an editorial
calendar. Many free tools, starting with Google docs, Trello, or just plain
stupid Excel, can help you never
lose a deadline again.

Your
readers value your content when you provide them with quality. Foster
interaction and keep a friendly tone when dissipating information and your
business blog might break the ceiling.

Ten tips for writing a business blog

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